When it comes to skin care, I’ve heard every far-fetched anti-aging approach you can imagine: diamond dust scrubs, moisturizers made from fetal nutrients, and of course, the ubiquitous dead sea mud. But this one’s totally new to me. Equinox Spas (at Equinox gyms in a city near you) are currently offering a 24 karat gold collagen mask facial.
Nicole Vitale, senior director of Equinox spas, says of the new treatment, “While our new gold mask is simply beautiful, its real benefits are a matter of complex chemistry and biology. Gold powder, when combined with the proper level of silk extract, blocks free radicals to help the skin regenerate quicker and fuller. After a single treatment, your face will look and feel firmer, fresher and vibrant.”
The treatment is preceded by their famous traditional European facial, so you get all the pampering plus the gold. Sounds like an amazing way to spend an afternoon after braving the department store holiday sales.