Tiffany & Co is known for their sophisticated, timeless designs. I never really thought their line included Christmas trees, but I guess I was wrong. Tiffany recently gifted the city of Milan with this posh holiday addition. The $450,000 tree is on display in the Piazzo Duomo, and is decorated with over 1000,000 electric candles and ornaments designed especially by Tiffany & Co for the tree.
This gift doesn’t come string-free for the city of Milan, of course. The tree is a beautiful attraction for city-dwellers and visitors, and you can rest assured that Tiffany is going to take advantage of that fact. The company plans to open a special holiday pop-up store underneath the tree selling holiday gifts. Brilliant marketing, but it did suffer a few setbacks. The archpriest of Milan’s cathedral, for example, protesting against the installation of the tree on the grounds that it wasn’t in line with the religious tenor of the holidays.