When you think of the label Girbaud, you probably think of the 1990′s, which is the last thing the company wants you to do. Since its heyday, the brand has deteriorated greatly, going from a company that make upwards of $80 million a year to a company that makes barely $10 million. But Robert Stec, who is now head of the brand, has big things in store.
One of the first moves he’s making is to take the company public in order to boost capital. This move should be complete by the end of April. The next change on the list is to put women’s wear back into the fold, which could happen by the end of the year. In addition, the company is releasing two new lines, Brandina and Flow Society, to help increase their customer base. Flow Society is a sporty line targeting the lacrosse market, and Brandina is a line of mid-priced leather shoes and accessories. Hopefully, Spec’s multi-pronged approach will put Girbaud right back on the fashion map.