Collaborations between carmakers and fashion design houses are nothing new. Everyone from Eddie Bauer to Hermes has put their name and logo on a car. I have to be honest, though, that this is one I didn’t see coming. Fiat and Gucci have teamed up to produce this limited edition Fiat 500.
The car features the fabulous Gucci striping on the side, and is upholstered in Guccissima-logoed leather. All of the interior details, from the safety belts to the gear shift is also green and red. The new 500 will be on display in GenevaMotor Show from March 3rd to March 13th. Customers will be able to pre-order their Fiats online beginning April 1st. Models will be in European dealerships in July, but not until the end of the year worldwide. At $17,000 euros, inch-for-inch, this might be one of the most reasonably-priced Gucci purchase you could ever make.